This week, Braze was mentioned in the Senate by AGE-WELL’s Dr. Alex Mihailidis as an example of a successful start-up.
Techno alumnus Braze Mobility recently made it to the finals of the AGE-WELL Pitch Competition. Dedicated to emerging ideas, products, and startups in the technology and aging space with a focus on dementia, the event featured ten finalists from across Canada presenting their business to a panel of expert judges.
By Mitch Stark
I recently joined the Braze Mobility team, which currently works at the Impact Centre situated at 112 College Street – a building full of innovation and powerful ideas. Some of this innovation focuses on making the world a more accessible place. The key to having an accessible world is realizing what some of the challenges and barriers are.
By Genevieve Foley
The Braze team discovered a whole new meaning to the saying “Life is a journey, not a destination” on an outing to demo our anti-collision technology. For the trip back, decided to take the TTC to avoid the expense of taking a wheelchair cab (more on that later). What was supposed to take 36 minutes (according to Google maps) turned into a transit nightmare that dragged on for more than two hours!!
By Graham Browning
The morning of the Accessibility Innovation Showcase, I was tasked with transporting our demo wheelchair from UofT’s Rehabilitation Sciences Building, at 500 University Avenue, to the Metro Toronto Convention Center. The plan of action was straightforward but daunting, made worse by my inexperience at operating a motorized wheelchair (I’d never driven one before!). After leaving the lab and doing some practice driving in the hallway to boost my confidence, I was off!
By Pooja Viswanathan
“Know thy user” is a mantra well-known to anyone in the field of product development. As a founder of a new start-up that develops accessible technologies for independent mobility, and as someone who has never experienced a mobility impairment except for the occasional and minor knee injuries, I realised that I needed to better understand the accessibility challenges of my users before I attempted to come up with solutions. I figured a good way to do this was to experience first-hand what it is like to drive around the Greater Toronto Area in a wheelchair.