Seasoned CRT executive joins Braze Mobility as Vice President of Business Development to grow sales and partnerships
TORONTO, ON – March 31, 2021 – The team at Braze Mobility, a company that’s created the world’s first blind spot sensors that can be added to any wheelchair transforming it into a ‘smart wheelchair’, is excited to announce that Allan Boyd, a seasoned Complex Rehab Technology (CRT) industry leader, is joining as Vice President of Business Development. Boyd will leverage his established relationships and experience within the industry to lead Braze Mobility’s business development strategy and support their mission of helping millions of wheelchair users around the world navigate boldly, independently, and safely.
Boyd brings with him over 25 years of experience in CRT. He served as the General Manager at Permobil Canada from 2010 to 2020, where he built and established the company’s presence throughout the country. Prior to Permobil, he managed Invacare Corporation’s seating division. He also worked as Director of Operations at Special Health Systems and was a partner at Motion Concepts, both of which were acquired by Invacare.
“I am thrilled to have Allan on our team,” said Pooja Viswanathan, CEO, and co-founder of Braze Mobility. “I have a tremendous amount of respect for not only his experiences and what he has accomplished in the industry, but also for his hunger to keep learning and staying abreast of the latest innovations. In fact, I met Allan because of a research-industry partnership while I was a post-doctoral fellow at the University of Toronto and he was managing Permobil Canada. The timing of Allan’s onboarding could not be better as we at Braze Mobility prepare to accelerate our growth in North America and overseas.”
Since launching in 2016, Braze Mobility’s blind spot sensor systems have been transforming the lives of wheelchair users. The system mounts on any powered or manual wheelchair, automatically detecting obstacles and providing feedback to the user through intuitive lights, sounds, and vibrations. By providing alerts and leaving the user fully in control, the system maximizes user independence and freedom, while improving safety.
“I met Pooja in 2014, and have watched her create Braze Mobility from years of clinical research, and evidence,” Boyd said. “Sharing the same client-focused core values, I’m excited to be part of a team bringing this innovative technology that the majority of us take for granted in the vehicles we drive every day, to wheelchairs. I’m equally excited in what lies ahead, as Braze Mobility has many more technical innovations in development.”
Braze Mobility blind spot sensor systems are available for purchase globally starting at $1,655 US MSRP. For more information visit: www.brazemobility.com
About Braze Mobility: Based in Toronto, Ontario, Canada, the company was founded by Dr. Pooja Viswanathan, who has incorporated over a decade of smart wheelchair research into state-of-the-art technology that improves accessibility and independence for people with physical disabilities.
Braze Mobility is dedicated to increasing independence, safety, and overall quality of life for people living with mobility challenges. We engage with end-users throughout the design process to create accessible and innovative technologies that are affordable and easy to use.Read More
I recently received a physical copy of “Knowledge, Innovation, and Impact: A Guide for the Engaged Health Researcher”, co-edited by my co-founder Dr. Alex Mihailidis and featuring two book chapters that I had the privilege of authoring. Writing these chapters was a fairly unique, challenging, and fun experience as compared to others that were a lot more academic in nature. They really allowed me to reflect on my own experience in translating research that I worked on for more than a decade into a product that I eventually commercialized at Braze Mobility.
The first chapter (Chapter 42) was “Commercializing Research Innovations: An Introduction for Researchers”, which I co-authored with Lupin Battersby. In this chapter, Lupin and I present some food for thought to researchers who are thinking about or beginning the path of commercializing their research. Key concepts we outline are:
- Licensing vs. launching (which path is right for you?).
- Identifying your market, customers, and value proposition (who benefits?).
- Types of innovation and Intellectual property (discussed further in Chapter 45 by my friends and mentors Richard McAloney and Emanuel Istrate).
- Value chain and key stakeholders (how to get to market?).
- Funding (how to raise money, especially non-dilutive?).
- Creating a business model canvas (how do you put all the pieces together?).
- Sources of support within academia (who do you get help from?).
I hope the guidelines and suggestions above help you along your journey to creating real-world impact.
The next chapter (Chapter 43) was particularly exciting to write: “Case Study 1: Blind Spot Sensors for Wheelchairs – Increasing Access to Independent Mobility”. In this chapter, I describe various aspects of my entrepreneurial journey.
- The challenge: Safety is an issue while navigating in powered mobility devices, which can result in exclusion from the use of these devices. The objective was to find a solution that would enable independent mobility while increasing safety.
- Technology push vs. market pull: What the engineer believes to be the solution is not always what the customer needs and wants – how to avoid this?
- Separating academic and commercial activities (to keep clean records of intellectual property).
- The start-up “pivot”: After more than a decade of developing semi-autonomous systems for wheelchairs (e.g., automatic collision avoidance), I pivoted to creating warning/alert systems instead. Why? Read the chapter to find out!
- Outcomes and impact: a success story of a long-term care resident who nearly lost access to his powered wheelchair, but continues to remain independent and mobile today.
Also, my journey would not have been possible without the support of AGE-WELL NCE, Impact Centre, Semaphore Lab, Assistive Technology Clinic, and March of Dimes Canada.
You can order a copy of this book from Amazon.com and Amazon.ca.Read More
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